Sustainability is out the door

I have said it numerous times: Sustainability is a fading fad.

As for any management fad, most of us refuse to see it as such as long as we're in the middle of it.

Proof in case: A Forbes article (thanks Pat for forwarding it) that dares to be un-PC in its portrayal of sustainability. Read the article by this Vogel, a prof from Berkeley and do read the comments....

Chew on that one

Wikipedia has an extensive article on CSR.... check it out